No, this is not a joke, AMD has quietly started selling DDR3 system memory under its Radeon brand. AMD's website confirms the product's existence.
AMD says Radeon DDR3 memory is "ideally suited" to the company's CPU and APU, tested to the highest industry standards on AMD platforms to guarantee reliability and performance. Right now, the product line includes 2GB Entertainment modules (rated for operation at 1333MHz with 9-9-9 timings) and 2GB UltraPro Gaming modules (which can hit 1600MHz at 11-11-11). The company is also preparing Enterprise modules. All three modules are apparently designed to operate at their rated speeds with a 1.5V voltage setting—the JEDEC-specified standard for DDR3.
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