Wednesday, September 8, 2010

AMD's new stickers

AMD is working on new stickers that manufacturers put on their computers - the stickers, which have been around a while let the consumer know what type of products are inside.

We're used to see the Intel Inside, Centrino, AMD's Better by Design stickers, AMD's Vision or nVidia's sticker and of course the one for Windows, but now things may be getting out of hand when some machines are labeled "Skype Ready".

What's worse is that these stickers are often hard to remove, and can either tear or leave a residue that requires a cleaning job. The reasoning behind the stickers is that companies pay the manufacturer for the 'ad space' of placing a sticker right on the palm rest of a laptop.

AMD knows that computer logo stickers are getting out of hand, and for that reason has consolidated many of its logos into the Vision branding program. Right now, in fact, AMD's logo stickers are optional and vendors that choose not to use the sticker are not penalized in terms of marketing dollars.

AMD is designing case badge stickers to be less sticky. The new stickers will be able to be peeled off more easily, and with little to no residue left behind. This clearly shows that they are taking it a step further and siding with the end users who take them off anyway. If only Microsoft would follow this advice. AMD's new stickers should be out sometime next year.

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