Tuesday, December 16, 2008

AMD and XFX Announce Technology Partnership


XFX, known for its high-performance NVIDIA™-based products, is pleased to announce the addition of AMD/ATI as a new technology partner. A world leader in graphics cards, motherboards and computer accessories, is now an official AMD technology partner, joining the elite group of successful AMD add-in-board (AIB) partners. XFX plans to provide new products based on the award-winning ATI Radeon™ HD 4000 series GPUs to consumers, beginning in early 2009.

“With the launch of the ATI Radeon HD 4000 series, AMD redefined the graphics market and delivered graphics cards for gamers in every segment,” said Michael Chiu, Chairman and CEO, Pine Technologies Holdings, makers of XFX graphics cards. “It wasn’t just AMD gaming prowess that caught our attention; the company’s technology leadership in multimedia performance, including video transcoding, HD content playback and surround sound audio, made it clear that AMD was and continues to be a great fit for users everywhere. We are excited by this partnership as it allows us to incorporate current and future ATI graphics technology into our graphics card designs, enabling our R&D teams to develop an even wider range of XFX graphics products for consumers in every region and every segment.”

About XFX

XFX is a global presence in the world of electronic gaming. With its focus on taking gaming to the extreme, XFX has developed an exciting array of video cards and accessories that are designed to maximize the entire entertainment experience. A division of PINE Technologies, XFX operates its own manufacturing facility and maintains an R&D team that features some of the industry’s most renowned talents. Learn more about XFX at http://www.xfxforce.com/

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